Poole Park Dogs Derby was an event organised by Parkstone Rotary to bring families and their pets to Poole Park for a day of fun filled activities and dog races. When they approached us to help with their online presence, we were delighted to help. Working closely with the organisers, we sat down for a number of face-to-face meetings, helping to craft a plan for publicising the day. For the months preceding, we managed and created a website, which ran parallel to Facebook and Twitter social media channels. The channels reached hundreds of likes and followers respectively, and the website gained nearly 3,000 page views in only a few months. In addition to these, we were asked to help more with the Dogs Derby event management. We maintained a number of email accounts prior to the event, answering queries and responding to problems. We also entered into dialogue with Poole Tourism Office to ensure they were aware the event was taking place, and submitted the event details to variety of event calendars online. Finally, we also produced marketing material. The event in 2012 was a roaring success, and attracted big crowds.